Analisis Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan ( Studi kasus pada bengkel service Honda CAHAYA SAKTI MOTOR Jl. Dr. Rajiman No.657, Surakarta )

Setya Buana, Arya Anggatra and , Basworo Dibyo, S.E., M.Si (2017) Analisis Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan ( Studi kasus pada bengkel service Honda CAHAYA SAKTI MOTOR Jl. Dr. Rajiman No.657, Surakarta ). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study is to analyze the quality of service and price to customer satisfaction partially Honda workshop or together. This type of research is a quantitative research, with the consumer population Honda workshop of 100 people consumer, with a sample of 100 consumers. Sampling Sampling technique using saturated or total sampling. Methods of collecting the data research using questionnaires with liket scale. Data analysis of the data analysis technique used test instrument, classical assumption test, multiple linear regression. Based on the results of calculations from the T test, F test, shows the quality of service and price variables together have a significant influence on customer satisfaction. Coefficient of Determination R² 0.577 Obtained result meaning variables of service quality and price Able to explain to variation of change of the variable of customer satisfaction equal to 57.7%, the rest can be explained other variables not found in research models.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	customer satisfaction, service quality, and price
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARYA ANGGATRA SETYA BUANA
Date Deposited:	25 Jul 2017 02:50
Last Modified:	25 Jul 2017 02:50
URI:	http://eprints.ums.ac.id/id/eprint/53744

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