Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Konsumen Bus Pariwisata Merpati Trans

Putri, Mustikawati Setyo and , Drs. Agus Mugorobin, M.M (2017) Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Kepuasan Konsumen Bus Pariwisata Merpati Trans. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Artikel Publikasi) 01.PUBLIKASI ILMIAH.pdf Download (790kB)
	PDF (Halaman Depan) 02.HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) 03.BAB I.pdf Download (75kB)
	PDF (Bab II) 04.BAB II.pdf Restricted to Repository staff only Download (125kB)
	PDF (Bab III) 05.BAB III.pdf Restricted to Repository staff only Download (937kB)
	PDF (Bab IV) 06.BAB IV.pdf Restricted to Repository staff only Download (979kB)
	PDF (Bab V) 07.BAB V.pdf Restricted to Repository staff only Download (15kB)
	PDF (Daftar Pustaka) 08.DAFTAR PUSTAKA.pdf Download (42kB)
	PDF (Lampiran) 09.LAMPIRAN.pdf Restricted to Repository staff only Download (270kB)
	PDF (Surat Pernyataan) 10.SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (202kB)

Abstract

ABSTRACT This study aims to analyze the influence of service quality, price and promotion of customer satisfaction of Merpati Trans Tourism Bus. Based on the results of this study is expected to be useful as input and information material for the Transpati Mer Tourism Bus about the factors that affect customer satisfaction such as service quality, price, and promotion in order to be able to meet the criteria of customer satisfaction. Hypothesis testing in this research using regression analysis tool with t test, F test and coefficient of determination (R2). Population of this research is all customer of Bus Tourism Merpati Trans. The sample in this research is 100 customers of Trans Pigeon Tourism Bus.Based on the result of research known that influence of service quality, price and promotion to consumer satisfaction of Bus Merpati Trans Tourism known that service quality have significant influence to consumer satisfaction of Bus Tourism Merpati Trans, so H1 accepted. Price significantly influence on consumer satisfaction Bus Merpati Trans Tourism, so H2 received promotion significant effect on consumer satisfaction Bus Tourism Merpati Trans, so H3 accepted. Keywords: service quality, price, promotion, consumer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	service quality, price, promotion, consumer satisfaction.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MUSTIKAWATI SETYO PUTRI
Date Deposited:	22 Jul 2017 03:45
Last Modified:	22 Jul 2017 03:45
URI:	http://eprints.ums.ac.id/id/eprint/53594

Actions (login required)

View Item