Pengaruh Harga, Citra Merek dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Pembelian Kuota IM3 Ooredoo 4G (Studi Kasus Pada Mahasiswa FEB UMS)

Oktarian, Fandi Rizqi and , Dra. Mabruroh MM (2017) Pengaruh Harga, Citra Merek dan Kualitas Produk Terhadap Loyalitas Pelanggan Pada Pembelian Kuota IM3 Ooredoo 4G (Studi Kasus Pada Mahasiswa FEB UMS). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the effect of price, brand image and product quality on customer loyalty on the purchase of IM3 Ooredoo 4G quota. This type of research is a quantitative research. The sample in this study were students of FEB UMS which amounted to 100 respondents. The sampling technique used is convenience sampling. Data collection techniques were conducted with several instruments, namely: observation, interview, and questionnaire. Data analysis technique used is multiple linear regression with t test, F test and coefficient of determination (R2). Based on the results of the analysis obtained the results of price, brand image and product quality has a significant influence with t count respectively of 5.333, 6.341 and 4.219. Based on the F test shows the value of Fcount of 507.894, the number means Fhitung > Ftabel so that Ho decision is rejected. So simultaneously the price variable, brand image and product quality significantly affect the satisfaction of customer loyalty IM3 Ooredoo 4G quota. And the result of coefficient of determination (R2) equal to 94,1%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	price, brand image, product quality, customer loyalty
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	FANDI RIZQI OKTARIAN
Date Deposited:	21 Jul 2017 03:06
Last Modified:	21 Jul 2017 03:06
URI:	http://eprints.ums.ac.id/id/eprint/53570

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