Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi : Universitas Muhammadiyah Surakarta)

Hastuti, Ana Putri and , Mardalis, SE, MBA (2017) Analisis Pengaruh Media Sosial Instagram Terhadap Pembentukan Brand Attachment(Studi : Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (516kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (607kB)
	PDF (BAB I) BAB I.pdf Download (101kB)
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	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (88kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (2MB)
	PDF (PERNYATAAN PUBLIKASI) SURAT PERNYATAAN NASKAH PUBLIKASI.pdf Restricted to Repository staff only Download (156kB)

Abstract

The aim of this research to analyze influence of social media instagram to create brand trust in Muhammadiyah University of Surakarta. The population ofthis research is all of Muhammadiyah University of Surakarta customers who hadbecome follower of @umsurakarta. The technique sampling in this research ispurposive sampling by take 110 spondences based on criteria. Data collectionmethod using field study in form of personal questionnaire. Analysis tools in this research uses multiple linear regression. Based on the result are found somefinding, the first is brand satisfaction has significant influence at brand attachment and the second is brand trust has significant influence at brandattachment.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand satisfaction, Brand trust, Brand attachment.
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ANA PUTRI HASTUTI
Date Deposited:	05 Jun 2017 07:14
Last Modified:	05 Jun 2017 07:14
URI:	http://eprints.ums.ac.id/id/eprint/52762

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