Pengaruh Harga, Kelengkapan Produk, Dan Display Produk Terhadap Pembelian Ulang (Studi Kasus Pelanggan Konsumen Di Swalayan Mitra Karanganyar)

, Ariyanti and , Imronudin, S.E,.,M.Si., Ph.D. (2017) Pengaruh Harga, Kelengkapan Produk, Dan Display Produk Terhadap Pembelian Ulang (Studi Kasus Pelanggan Konsumen Di Swalayan Mitra Karanganyar). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (707kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (619kB)
	PDF (BAB I) BAB I.pdf Download (225kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (257kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (245kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (308kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (89kB)
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (16kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (492kB)
	PDF (PERNYATAAN PUBLIKASI) SURAT PERNYATAAN PUBLIKASI ILMIAH.pdf Restricted to Repository staff only Download (167kB)

Abstract

This study aimed to test how pricemaker, completeness of product and placement of purchase at Supermarket Mitra Karanganyar. The method of collecting the product (product display) on the purchasing decisions of consumers in supermarkets Partners Karanganyar. The population is all consumers who did sample using convenience sampling. The research sample of 100 respondents who had made purchases in Supermarket Mitra Karanganyar. Based on the result is that the price variables significantly influence purchasing decisions. Variable range of products significantly influence purchasing decisions and variable placement (display product) significant influence on purchasing decisions. It can be concluded that the determinants of price, Fittings Products and Product Placement (display product) affects consumers in catering Karanganyar Partners to buy or shop again, especially in terms of competitive pricing by the management of self-service.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Product Completeness, display product, Purchase Decision.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIYANTI
Date Deposited:	04 Apr 2017 06:31
Last Modified:	04 Apr 2017 06:31
URI:	http://eprints.ums.ac.id/id/eprint/50754

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