Pengaruh Kualitas Pelayanan, Harga, Dan Kepercayaan Pada Jasa Pengiriman Jne Dan Tiki Terhadap Loyalitas Konsumen Online Shop (Studi Pada Mahasiswa Feb Ums)

Astuti, Alfiana Dwi and , Farid Wajdi,Drs.,M.M.,Ph.D. (2017) Pengaruh Kualitas Pelayanan, Harga, Dan Kepercayaan Pada Jasa Pengiriman Jne Dan Tiki Terhadap Loyalitas Konsumen Online Shop (Studi Pada Mahasiswa Feb Ums). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aimed to analyzed the influence of service quality, price, and confidence in the consumer loyalty and Tiki JNE. This research is quantitative. Samples of this research is consumer customers and Tiki JNE Faculty of Economics and Business, University of Muhammadiyah Surakarta by 100 respondents with Sampling Quota sampling techniques. Methods of data collection using questionnaires. Data analysis techniques that test the validity, reliability testing, test analysis, T test, F test, and test the coefficient of determination (R2). Based on the calculation of the t test, F test showed that variables of service quality, price, and trust together with significant influence on consumer loyalty and Tiki JNE.

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Quality Service, Price, Confidence, Consumer Loyalty
Subjects: H Social Sciences > HC Economic History and Conditions
L Education > L Education (General)
Divisions: Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User: ALFIANA DWI ASTUTI
Date Deposited: 14 Mar 2017 06:26
Last Modified: 14 Mar 2017 06:26
URI: http://eprints.ums.ac.id/id/eprint/50350

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