“Analisis Kepuasan Konsumen Dalam Melakukan Pembelian Produk Fashion Online Pada Media Sosial (Instagram)”

Poernamasari, Kinanti Galuh and , Dr. Anton Agus Setyawan, SE.,M.Si (2017) “Analisis Kepuasan Konsumen Dalam Melakukan Pembelian Produk Fashion Online Pada Media Sosial (Instagram)”. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to measure the perception of price, quality of service and availability of information on customer satisfaction in Project Adorable 2016.Metode in use for sampling.Jumlah purposive sampling is used as a sample of 100 responden.Analisis used in this study with a multiple linear regression SPSS.Teknik using data retrieval program that is used is the questionnaire.The results of this study indicate that the perception of prices no significant effect on customer satisfaction, while the quality of service and information ketesediaan significant effect on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Adorable Project, perception of price, quality of service, availability information
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	KINANTI GALUH POERNAMASARI
Date Deposited:	14 Mar 2017 01:42
Last Modified:	14 Mar 2017 01:42
URI:	http://eprints.ums.ac.id/id/eprint/50326

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