Pengaruh Harga, Promosi, Kualitas Produk, Lokasi Dan Fasilitas Terhadap Keputusan Pembelian Perumahaman Di Wilayah Gentan Kabupaten Sukoharjo

Daironi, Imam and , Sri Murwanti, SE., MM (2017) Pengaruh Harga, Promosi, Kualitas Produk, Lokasi Dan Fasilitas Terhadap Keputusan Pembelian Perumahaman Di Wilayah Gentan Kabupaten Sukoharjo. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (276kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (554kB)
	PDF (BAB I) BAB I.pdf Download (179kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (115kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (189kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (212kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (21kB) | Request a copy
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (8kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (651kB) | Request a copy
	PDF (PERNYATAAN PUBLIKASI) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (75kB) | Request a copy

Abstract

The purpose of this study was to analyze the price has an influence on purchasing decisions, the promotion has an influence on purchasing decisions, product quality has an influence on purchasing decisions, the location has an influence on purchasing decisions, the facility has an influence on purchasing decisions and to analyze price, promotion, product quality , the location and the facilities together have an influence on purchasing decisions in the area of housing Gentan Sukoharjo district. The population in this study are all consumers of housing buyers who are in the area Gentan Sukoharjo and samples used in this study consumer purchaser of housing in the area Gentan Sukoharjo while sampling techniques using purposive sampling method. Based on the results of this study are known to exist significant price influence on purchasing decisions. There is a significant promotional effect on purchase decisions. There was a significant influence on the quality of the product purchase decisions. There is a significant effect of location on purchasing decisions. There was a significant effect of the facilities on purchasing decisions. No influence jointly price, promotion, product quality,

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Price, Promotion, Product Quality, location, amenities and Purchase Decision
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HJ Public Finance
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	IMAM DAIRONI
Date Deposited:	09 Feb 2017 07:39
Last Modified:	09 Feb 2017 07:39
URI:	http://eprints.ums.ac.id/id/eprint/49486

Actions (login required)

View Item