Pengaruh Kepercayaan, Kemudahan, Kepuasan Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta)

Irianti, Nisya Desi and , Drs. Suyatmin Waskito Adi, M.Si (2017) Pengaruh Kepercayaan, Kemudahan, Kepuasan Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to examine the effect of the trust, ease of use, satisfaction, and risk on intention of the buyer to use e-commerce system. The research was conducted in major Faculty Economic and Business Muhammadiyah University of Surakarta. Determination of sample, using a purposive sampling method. The data in this research is obtained by distributing questionnaires to the respondents. The number of respondents as many 100 people. The data analysis was using multiple linear regressions analysis. The analysis showed that trust, ease of use, satisfaction, and risk have a significant effect on intention of the buyer to use e-commerce system. Key words : trust, ease of use, satisfaction, risk, intention of the buyer to use e-commerce system

Item Type: Karya ilmiah (Skripsi)
Uncontrolled Keywords: Kepercayaan, Kemudahan, Kepuasan, Resiko, Minat Pembeli untuk Menggunakan Sistem E-commerce
Subjects: H Social Sciences > HF Commerce > HF5601 Accounting
Divisions: Fakultas Ekonomi dan Bisnis > Akuntansi
Depositing User: NISYA DESI IRIANTI
Date Deposited: 04 Feb 2017 06:54
Last Modified: 04 Feb 2017 06:54
URI: http://eprints.ums.ac.id/id/eprint/49042

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