Irianti, Nisya Desi and , Drs. Suyatmin Waskito Adi, M.Si (2017) Pengaruh Kepercayaan, Kemudahan, Kepuasan Dan Resiko Terhadap Minat Pembeli Untuk Menggunakan Sistem E-Commerce (Studi Empiris Pada Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The purpose of this study was to examine the effect of the trust, ease of use, satisfaction, and risk on intention of the buyer to use e-commerce system. The research was conducted in major Faculty Economic and Business Muhammadiyah University of Surakarta. Determination of sample, using a purposive sampling method. The data in this research is obtained by distributing questionnaires to the respondents. The number of respondents as many 100 people. The data analysis was using multiple linear regressions analysis. The analysis showed that trust, ease of use, satisfaction, and risk have a significant effect on intention of the buyer to use e-commerce system. Key words : trust, ease of use, satisfaction, risk, intention of the buyer to use e-commerce system
Item Type: | Karya ilmiah (Skripsi) |
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Uncontrolled Keywords: | Kepercayaan, Kemudahan, Kepuasan, Resiko, Minat Pembeli untuk Menggunakan Sistem E-commerce |
Subjects: | H Social Sciences > HF Commerce > HF5601 Accounting |
Divisions: | Fakultas Ekonomi dan Bisnis > Akuntansi |
Depositing User: | NISYA DESI IRIANTI |
Date Deposited: | 04 Feb 2017 06:54 |
Last Modified: | 04 Feb 2017 06:54 |
URI: | http://eprints.ums.ac.id/id/eprint/49042 |
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