A PRAGMATICS ANALYSIS OF THE SLOGANS IN TV COMMERCIAL ADVERTISEMENT PRODUCTS

ASHARI, HIMAWAN (2009) A PRAGMATICS ANALYSIS OF THE SLOGANS IN TV COMMERCIAL ADVERTISEMENT PRODUCTS. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This research paper is aimed (1) to describe the linguistic forms of the slogan in the TV commercial advertisement product, and (2) to explain the implicature of each slogan on the products which are advertised in the TV commercial advertisements. This research uses the observation method to get the data, and applying techniques of selecting and note taking of data. The data of this research are the slogan in TV commercials advertisement in the form of word, phrase, clause, and sentence. The data source is taken during July 2008.To analyze the linguistic forms of the slogan in TV commercials advertisement, the researcher uses the grammatical theory that consists of sentence, clause, phrase, and word. To analyze the implicature of each slogan in TV commercials advertisement, the researcher uses Grice’s Theory of implicature. The result of the study shows that the linguistic forms of the slogans in the TV commercials advertisement products are phrase and sentence, there are: 13 phrases which contains of 15 noun phrases and 15 sentences which contains 7 declarative sentences and 8 imperative sentences. There are phrase (50%) and sentence (50%). There are no slogans in the form of word and clause. The implicature of the slogan in TV commercials advertisement is that each slogan in TV’s advertisement on various products mostly constitutes the extraordinariness of the products. Each slogan implicates that each product make has excellent quality. It makes the slogans have their great role in the campaign of the manufacturer to sales, to the presented product and to imply a good image of the product and the manufacture itself.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Slogan, Implicature, Forms
Subjects:	P Language and Literature > PN Literature (General) > PN1990 Broadcasting
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > Pendidikan Bahasa Inggris
Depositing User:	Ari Fatmawati
Date Deposited:	23 Nov 2009 08:29
Last Modified:	16 Nov 2010 00:49
URI:	http://eprints.ums.ac.id/id/eprint/4904

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