Analisis Pengaruh Kesadaran Merek, Persepsi Kualitas, Dan Loyalitas Merek Terhadap Kepuasan Konsumen Pada Produk Private Label Indomaret

Pratama, Miken Selly and , Dr. Edy Purwo Saputro, S.E., M.Si (2017) Analisis Pengaruh Kesadaran Merek, Persepsi Kualitas, Dan Loyalitas Merek Terhadap Kepuasan Konsumen Pada Produk Private Label Indomaret. Skripsi thesis, Fakultas Keguruan dan Ilmu Pendidikan.

	PDF (Naskah Publikasi) Naskah Publikasi.pdf Download (1MB)
	PDF (Halaman Depan) HALAMAN DEPAN.pdf Download (1MB)
	PDF (BAB I) BAB I.pdf Download (98kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (190kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (445kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (288kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (94kB) | Request a copy
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (918kB) | Request a copy
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (215kB)
	PDF (Pernyataan Publikasi Ilmiah) Surat Pernyataan Publikasi Karya Ilmiah.pdf Restricted to Repository staff only Download (370kB) | Request a copy

Abstract

The aim of this research to analyze influence of brand areness (X1),perception quality (X2), and brand loyalty (X3) of customer satisfaction (Y) on Indomaret private label product in Universitas Muhammadiyah Surakarta area. Research population is all of Economy and Bussiness Department udents in UMS. The technique sampling in this research is purposive sampling by take 100 respondences based on criteria. This research uses classic assumption test and double linear regression (t test, F and R2). Based on the result are found some finding, the first is brand awareness has positive influence but not significant at coustomer satisfaction in indomaret private label product. Second, quality perception has positive influence and significant at consumen isfaction in customer satisfaction of indomaret private label product. Third, brand loyalty has positive influence and significant at customer satisfaction in indomaret private label product. The last, brand awareness, quality perception, brand loyalty are correct model to explain customer satisfaction in indomaret private label product. This research gives suggestion to company to choose correct strategy to increase customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Brand Awareness, Perception Quality, Brand Loyalty, Customer Satisfaction, and Private Label.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MIKEN SELLY PRATAMA
Date Deposited:	15 Mar 2017 06:45
Last Modified:	15 Mar 2017 06:45
URI:	http://eprints.ums.ac.id/id/eprint/48838

Actions (login required)

View Item