Pengaruh Harga, Kepuasan Konsumen, Dan Kualitas Produk Terhadap Loyalitas Merek Sepeda Motor Honda (Studi Kasus Pada Masyarakat Di Surakarta)

Nugroho, Aditya Catur and , Dra. Wuryaningsih D.L.., M.M., (2017) Pengaruh Harga, Kepuasan Konsumen, Dan Kualitas Produk Terhadap Loyalitas Merek Sepeda Motor Honda (Studi Kasus Pada Masyarakat Di Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to mngetahui effect of price, consumer satisfaction and product quality to the brand Honda motorcycles. And how much influence the price, consumer satisfaction and product quality to the brand Honda motorcycles. The analysis tool used is multiple linear regression, by retrieving data using questionnaires in the community respondents in Surakarta.These results indicate that the quality of products partially influence on brand loyalty Honda motorcycles, while prices and consumer satisfaction have no effect partially. Price, consumer satisfaction and product quality jointly influence on brand loyalty Honda motorcycle. Thus businesses should pay attention to the quality of products in order to control the market.Price, consumer satisfaction and product quality are able to explain brand loyalty Honda motorcycle at 44.1%.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Pricing, Customer Satisfaction, Quality Products, Brand Loyalty
Subjects:	H Social Sciences > H Social Sciences (General) L Education > L Education (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADITYA CATUR NUGROHO
Date Deposited:	31 Jan 2017 05:01
Last Modified:	31 Jan 2017 05:01
URI:	http://eprints.ums.ac.id/id/eprint/48757

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