Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Pada Toko Alat Tulis Puspita Di Pabelan

Putri, Nuri Zahidah Eka and , Muzakar Isa, SE., M.Si., (2016) Pengaruh Kualitas Pelayanan Dan Kepuasan Konsumen Terhadap Loyalitas Pelanggan Pada Toko Alat Tulis Puspita Di Pabelan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (1MB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (2MB)
	PDF (BAB I) BAB I Nuri.pdf Download (164kB)
	PDF (BAB II) BAB II Nuri.pdf Restricted to Repository staff only Download (342kB) | Request a copy
	PDF (BAB III) BAB III Nuri.pdf Restricted to Repository staff only Download (338kB) | Request a copy
	PDF (BAB IV) BAB IV Nuri.pdf Restricted to Repository staff only Download (488kB) | Request a copy
	PDF (BAB V) BAB V Nuri.pdf Restricted to Repository staff only Download (89kB) | Request a copy
	PDF (DAFTAR PUSTAKA) Daftar Pustaka Nuri.pdf Download (165kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB) | Request a copy
	PDF (PERYATAAN PUBLIKASI ILMIAH) PERYATAAN PUBLIKASIILMIAH.pdf Restricted to Repository staff only Download (545kB) | Request a copy

Abstract

This research aimed at analyzing the influence the service quality and consumer’s satisfaction on the customer’s loyalty simultaneously in the customers of Toko Alat Tulis Puspita (Puspita Stationery Store) in Pabelan. Besides, this research also tried to analyze two independent variables in explaining the customer’s loyalty. It was hoped that this research can broaden the knowledge about the customer’s loyalty and becomes the reference of researches in future. Hypothesis of this research is : it was presumed that there is an influence of the service quality and consumer’s atisfaction on the customer’s loyalty simultaneously. The population in this research is respondents who had once conducted purchase in Toko Alat Tulis Puspita in Pabelan. The technique of sampling which was used is convenience sampling by taking samples of 100 respondents. This research used linear regression (t test, F test, and R2 test). The score of R square (R2) obtained was 0.358. It explained that the variation of change in the variable of customer’s loyalty can be explained by the variable of service quality and consumer’s satisfaction as much as 35.8%. meanwhile, the rest was explained by other variables outside the model.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service quality Consumers satisfaction, and customers loyalty.
Subjects:	A General Works > AC Collections. Series. Collected works
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NURI ZAHIDAH EKA PUTRI
Date Deposited:	22 Aug 2016 03:51
Last Modified:	22 Aug 2016 03:53
URI:	http://eprints.ums.ac.id/id/eprint/46376

Actions (login required)

View Item