Pengaruh Kualitas Produk, Harga, Dan Merek Program Khusus Terhadap Minat Konsumen Pada SD Muhammadiyah Program Khusus Kota Barat Surakarta

Yulianto, Didik Adi and , Ahmad Mardalis, S.E.,MBA (2016) Pengaruh Kualitas Produk, Harga, Dan Merek Program Khusus Terhadap Minat Konsumen Pada SD Muhammadiyah Program Khusus Kota Barat Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (7MB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (456kB)
	PDF (BAB I) BAB I.pdf Download (96kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (196kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (169kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (196kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (19kB)
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (114kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (1MB)
	PDF (SURAT PERNYATAAN) SURAT PERNYATAAN.pdf Restricted to Repository staff only Download (3MB)

Abstract

This study aims to determine the effect of product quality , price , and brand “special program” on consumer interest in SD Muhammadiyah Surakarta “special programs” West Town . This research is quantitative . The population in this study is the Parents Guardians SD Muhammadiyah Surakarta West City “special program” totaling 380 respondents. The sample in this study is 158. The data analysis used in this study were using multiple linear regression analysis. The result of this research is Quality Products (X1) has no effect on Consumer Interests (Y). Price (X2) has no effect on Consumer Interests (Y). Brand (X3) influence on Consumer Interests (Y). Testing the overall hypothesis of F test hypotheses prove influential and significant impact on consumer interests together. The results also showed that brand influence is greater than any other variable, and therefore to increase the interest of parents to enroll school administrators need to improve service processes. Keywords : Product Quality , Price , Brand , Consumer Interests

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality , Price , Brand , Consumer Interests
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	DIDIK ADI YULIANTO
Date Deposited:	11 Aug 2016 07:37
Last Modified:	11 Aug 2016 07:37
URI:	http://eprints.ums.ac.id/id/eprint/45448

Actions (login required)

View Item