Analisis Swot Tentang Strategi Pemasaran Dalam Upaya Meningkatkan Kunjungan Pasien Di Klinik Bunda

Subianto, Arie and , Dr. Anton Agus Setiawan, SE, M.Si, and , Drs. M Farid Wajdi, M.M, Ph.D (2016) Analisis Swot Tentang Strategi Pemasaran Dalam Upaya Meningkatkan Kunjungan Pasien Di Klinik Bunda. Thesis thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI PERPUSTAKAAN PUSAT.pdf Download (634kB)
	PDF (HALAMAN DEPAN) COVER.pdf Download (834kB)
	PDF (BAB I) BAB 1.pdf Download (108kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (354kB)
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (161kB)
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (486kB)
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (102kB)
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (64kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (326kB)
	PDF (Surat Pernyataan Publikasi) ariesubiyanto.pdf Restricted to Repository staff only Download (445kB)

Abstract

This research aimed at knowing the variables which are the strength, the weakness, the opportunity, and the threat as well as knowing the marketing strategy implemented by Klinik Bunda based on the position of IE matrix. This research is a joint of qualitative and quantitave researchs based on SWOT analysis and IE matrix using the method of descriptive analysis. The results of the research revealed that basing on the results of analysis on the position of IE matrix, it could be known that the weighted score of internal environment was 4,287 and the weighted score of external environment was 4,000. Based on the weighted scores, the position was in the position of cell I that meant Klinik Bunda was in the position of grow and develop and the strategies that can be implemented are strategies of market penetration, market development, and product development. Hence, the marketing strategy that can be implemented is an aggressive strategy, that is implementing the existing strength and increasing as well as maintaining the existing opportunity.

Item Type:	Karya ilmiah (Thesis)
Uncontrolled Keywords:	SWOT Analysis, Marketing Strategy, the Patients’ Visit
Subjects:	A General Works > AS Academies and learned societies (General) H Social Sciences > HC Economic History and Conditions R Medicine > R Medicine (General) R Medicine > RA Public aspects of medicine > RA0421 Public health. Hygiene. Preventive Medicine
Divisions:	Fakultas Pasca Sarjana > Magister Manajemen
Depositing User:	Unnamed user with username p100140011
Date Deposited:	10 Aug 2016 07:26
Last Modified:	10 Aug 2016 07:26
URI:	http://eprints.ums.ac.id/id/eprint/45406

Actions (login required)

View Item