Pengaruh Kualitas Produk, Harga, Dan Iklan Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Setudi Pada Dealer Sumber Baru Rejeki Cabang Kartasura

Kurniawan, Aditya and , Ahmad Mardalis, SE.,MBA (2016) Pengaruh Kualitas Produk, Harga, Dan Iklan Terhadap Keputusan Pembelian Sepeda Motor Yamaha (Setudi Pada Dealer Sumber Baru Rejeki Cabang Kartasura. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aimed to analyze: 1) the influence of the quality of the product to the consumer decision in buying products Yamaha motorcycle. 2) the effect of price on consumer's decision to buy the product of Yamaha motorcycles. 3) the impact of advertising on consumer decision in buying a Yamaha motorcycle. 4) the impact of product quality, price, advertising simultaneously on consumer decision in buying productsYamahamotorcycle. The population in the study of customers of Yamaha motorcycles in deler New Source fortune. The samples used were 100 respondents. The method used in this research is by using multiple linear regression analysis to test the hypothesis that the t test and F test Before using multiple linear regression analysis, performed classical assumption befo. The results of this study are 1) Quality of products positive and significant impact on consumer purchasing decisions Dealer New Source Kartasura fortune. 2) Prices positive and significant impact on consumer purchasing decisions Dealer New Source Kartasura fortune. 3) Advertising positive and significant impact on consumer purchasing decisions Dealer New Source Kartasura fortune. 4) Quality of products, prices and advertising have a simultaneous effect on consumer purchasing decisions Dealer New Source Kartasura fortune.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Product Quality, Price, Advertising and Purchasing Decision.
Subjects:	H Social Sciences > HC Economic History and Conditions
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADITYA KURNIAWAN
Date Deposited:	09 Aug 2016 07:27
Last Modified:	09 Aug 2016 07:27
URI:	http://eprints.ums.ac.id/id/eprint/45045

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