Analisis Pengaruh Citra Merk, Kualitas Produk dan Loyalitas Konsumen Terhadap Keputusan Pembelian Mobil Honda HR-V Di Solo Raya

Sofiyanto, Arif Sholeh and , Drs. M. Farid Wajdi, MM.,Ph.D (2016) Analisis Pengaruh Citra Merk, Kualitas Produk dan Loyalitas Konsumen Terhadap Keputusan Pembelian Mobil Honda HR-V Di Solo Raya. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) NASKAH PUBLIKASI.pdf Download (693kB)
	PDF (HALAMAN DEPAN) HALAMAN DEPAN.pdf Download (473kB)
	PDF (BAB I) BAB I.pdf Download (212kB)
	PDF (BAB II) BAB II.pdf Restricted to Repository staff only Download (259kB) | Request a copy
	PDF (BAB III) BAB III.pdf Restricted to Repository staff only Download (548kB) | Request a copy
	PDF (BAB IV) BAB IV.pdf Restricted to Repository staff only Download (510kB) | Request a copy
	PDF (BAB V) BAB V.pdf Restricted to Repository staff only Download (277kB) | Request a copy
	PDF (DAFTAR PUSTAKA) DAFTAR PUSTAKA.pdf Download (119kB)
	PDF (LAMPIRAN) LAMPIRAN.pdf Restricted to Repository staff only Download (586kB) | Request a copy
	PDF (PERNYATAAN PUBLIKASI) PERNYATAAN PUBLIKASI.pdf Restricted to Repository staff only Download (74kB) | Request a copy

Abstract

The automotive industry in Indonesia is increasing, and has developed very rapidly, various car industry issued their latest product. This led to increasing fierce competition in the automotive industry in Indonesia. The producers are trying to innovate but still meet consumer demand. One company that introduced the Honda, with products HR-V car. HR-V is a car Crosover Utility Vehicle incurred Japan car manufacturer. The purpose of the study was to observasy the effect of brand image, product quality and loyalty of consumer Honda on consumer purchasing decision. Associative research methods with multiple linear regression analysis techniques. The study population amounted to 60 consumers, the sampling technique used accidental sampling where the sampel 60 respondents were calculated using the formula slovin. The result showed simultaneous brand image, product quality, and loyalty consumer have a positive and significant on purchase decisions. The management company should beable to keep product image that has been know to the consumer by maintaining, improving quality and keeping a good relationship to cunsumers are loyalty.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	brand image, product quality, loyaly consumers, consumers
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ARIF SHOLEH SOFIYANTO
Date Deposited:	05 Aug 2016 06:42
Last Modified:	05 Aug 2016 06:42
URI:	http://eprints.ums.ac.id/id/eprint/45008

Actions (login required)

View Item