Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Kartu Prabayar IM3 Ooredoo Pada Mahasiswa Universitas Muhammadiyah Surakarta

Dea Kharisma, Adhita and , Dr. Edi Purwo Saputro, S.E., M.Si. (2016) Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Kartu Prabayar IM3 Ooredoo Pada Mahasiswa Universitas Muhammadiyah Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The purpose of this study was to determine the effect of the marketing mix on IM3 ooredoo prepaid card consumer loyalty in Universitas Muhammadiyah Surakarta. While the methods used in this study is the descriptive analysis, validity test with confirmatory factor analysis methods, reliability test with one shot method, classic assumption test (normality test, multicollinearity test, heteroskedasticity test, and autocorrelation test), multiple linear regression analysis, and hypothesis testing (t test, F test and coefficient of determination). Based on the results of analysis of the influence of marketing mix (product, price, place and promotion) on IM3 ooredoo prepaid card consumer loyalty, product variable significally influence towards IM3 ooredoo consumer loyalty and promotion variable significally influence towards IM3 ooredoo consumer loyalty at a significance level of ten percent.

Item Type:	Karya ilmiah (Skripsi)
Subjects:	H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ADHITA DEA KHARISMA
Date Deposited:	24 May 2016 03:59
Last Modified:	24 May 2016 03:59
URI:	http://eprints.ums.ac.id/id/eprint/44006

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