Pengaruh Citra, Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Nasabah Bank Bukopin Syari’ah Cabang Surakarta

Hidayat, Mahfud and , Dr.Anton Agus Setyawan,S.E.,M.Si. (2016) Pengaruh Citra, Kualitas Pelayanan Dan Kepercayaan Terhadap Loyalitas Nasabah Bank Bukopin Syari’ah Cabang Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aimed to analyze: 1) The effect of the image on customer loyalty Bank Bukopin Syari’ah. 2) The effect of service quality on customer loyalty Bank Bukopin Syari’ah. 3) Effect of trust on customer loyalty Bank Bukopin yari’ah. 4) The effect of the image, quality and trust services together on customer loyalty Bank Bukopin Syari'ah. The population in this study are customers of Bank Bukopin Syari'ah Surakarta branch. The number of samples used were 120 respondents taken by purposive sampling. The method used in this research is by using multiple linear regression analysis to test the hypothesis that the t test and f test. Before using multiple linear regression analysis, performed classical assumption beforehand . The results of this research are: 1) The image of a significant effect on customer loyalty Bank Bukopin Syari'ah Surakarta branch, 2) Quality significant effect on customer loyalty Bank Bukopin Syari'ah Surakarta branch, 3) Belief significant effect on customer loyalty Bank Bukopin Syari'ah branch of Surakarta , 4) image, quality of service and reliance have influence imultaneosly to the loyality of consumer of Bank Bukopin Syari'ah Surakarta branch

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Image , Quality of Service , Trust and Customer Loyalty
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	MAHFUD HIDAYAT
Date Deposited:	29 Apr 2016 10:29
Last Modified:	04 Jan 2017 11:55
URI:	http://eprints.ums.ac.id/id/eprint/43136

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