Pengaruh Atribut Kemasan Terhadap Minat Beli Konsumen (Studi Empiris Pada Konsumen Mie ABC Cup Di Kota Surakarta)

Larissa, Elian Alvaroy and , Drs. Wiyadi, MM (2016) Pengaruh Atribut Kemasan Terhadap Minat Beli Konsumen (Studi Empiris Pada Konsumen Mie ABC Cup Di Kota Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) 02. NASKAH PUBLIKASI .pdf Download (508kB)
	PDF (HALAMAN DEPAN) 03. HALAMAN DEPAN.pdf Download (1MB)
	PDF (BAB I) 04. BAB I.pdf Download (238kB)
	PDF (BAB II) 05. BAB II.pdf Restricted to Repository staff only Download (269kB)
	PDF (BAB III) 06. BAB III.pdf Restricted to Repository staff only Download (219kB)
	PDF (BAB IV) 07. BAB IV.pdf Restricted to Repository staff only Download (311kB)
	PDF (BAB V) 08. BAB V.pdf Restricted to Repository staff only Download (127kB)
	PDF (DAFTAR PUSTAKA) 09. DAFTAR PUSTAKA.pdf Download (179kB)
	PDF (LAMPIRAN) 10. LAMPIRAN.pdf Restricted to Repository staff only Download (694kB)
	PDF (FULL TEXT SKRIPSI) 11. FULLTEXT - SKRIPSI - Elian Alvaroy Larissa.pdf Restricted to Repository staff only Download (2MB)
	PDF (PERNYATAAN PUBLIKASI) 01. SURAT PERNYATAAN .pdf Restricted to Repository staff only Download (553kB)

Abstract

This study aims to examine the influence of the attributes of color, shape, material, design and size of product packaging ABC Noodle Cup on consumer buying interest. The sample in this study is partly Surakarta city residents who never consume or buy products ABC Cup Noodle. Total sample of 100 respondents to the survey method, the process of collecting data by distributing questionnaires to the respondents. sampling technique with nonrandom sampling that by using purposive sampling. Analysis technique used in this research is multiple linear regression analysis. The results of data analysis and hypothesis testing showed that the attributes of color, shape, material, design, and packaging sizes significantly influence consumers to buy. Researchers next need to add another variable, such as brand, price, product quality and so forth in order to provide more accurate results. Keywords: attributes of color, shape attributes, attributes of material, design attributes, attributes the size of packaging, buying interest.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	attributes of color, shape attributes, attributes of material, design attributes, attributes the size of packaging, buying interest.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	ELIAN ALVAROY LARISSA
Date Deposited:	11 Feb 2016 07:51
Last Modified:	26 Dec 2016 09:33
URI:	http://eprints.ums.ac.id/id/eprint/40953

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