Analisis Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan (Studi Kasus Pada Bengkel Servis Motor AHASS Honda Universitas Muhammadiyah Surakarta)

Abidin, Nurul and , Kusdiyanto, S.E., M.Si. (2015) Analisis Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pelanggan (Studi Kasus Pada Bengkel Servis Motor AHASS Honda Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (NASKAH PUBLIKASI) 02. NASKAH PUBLIKASI.pdf Download (584kB)
	PDF (HALAMAN DEPAN) 03. HALAMAN DEPAN.pdf Download (1MB)
	PDF (BAB I) 04. BAB I.pdf Download (63kB)
	PDF (BAB II) 05. BAB II.pdf Restricted to Repository staff only Download (154kB)
	PDF (BAB III) 06. BAB III.pdf Restricted to Repository staff only Download (104kB)
	PDF (BAB IV) 07. BAB IV.pdf Restricted to Repository staff only Download (169kB)
	PDF (BAB V) 08. BAB V.pdf Restricted to Repository staff only Download (9kB)
	PDF (DAFTAR PUSTAKA) 09. DAFTAR PUSTAKA.pdf Download (87kB)
	PDF (LAMPIRAN) 10. LAMPIRAN.pdf Restricted to Repository staff only Download (508kB)
	PDF (SURAT PERNYATAAN PUBLIKASI ILMIAH) 01. SURAT PERNYATAAN PUBLIKASI KARYA ILMIAH.pdf Restricted to Repository staff only Download (459kB)

Abstract

This study aims to examine the effect of service quality and price toward customer satisfaction. This study uses a quantitative associative method using statistical analysis to examine the hypothesis. The population of the study is all customer services of AHASS Honda motorcycle at Muhammadiyah University of Surakarta. The sample is taken 100 respondents and data source is primary data obtained by distributing questionnaires. Method of analyzing data research uses multiple linear regression, whereas the hypothesis test is t-test, f-test, and the coefficient of determination R Square. The result of multiple linear regression shows that the service quality and price influential the significant on customer satisfaction. The result of t-test means the service quality and acceptable price and significant impact on customer satisfaction. The result of f-test concldes that cillectively the service quality and price influential the significant on customer satisfaction.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Service Quality, Price, and Customer Satisfaction.
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	NURUL ABIDIN
Date Deposited:	27 Jul 2015 01:38
Last Modified:	09 Oct 2021 12:23
URI:	http://eprints.ums.ac.id/id/eprint/35040

Actions (login required)

View Item