Analisis Pengaruh Kualitas Produk, Harga dan Promosi Tehadap Keputusan Pembelian Handphone Merek Samsung (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta)

Anggarisma, Galih and , Wafiatun Mukharomah, Dra., M.M. (2015) Analisis Pengaruh Kualitas Produk, Harga dan Promosi Tehadap Keputusan Pembelian Handphone Merek Samsung (Studi Kasus Mahasiswa Universitas Muhammadiyah Surakarta). Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) 11. NASKAH PUBLIKASI.pdf Download (1MB)
	PDF (Halaman Depan) 02. HALAMAN DEPAN.pdf Download (1MB)
	PDF (Bab I) 03. BAB 1.pdf Download (158kB)
	PDF (Bab II) 04. BAB 2.pdf Restricted to Repository staff only Download (192kB)
	PDF (Bab III) 05. BAB 3.pdf Restricted to Repository staff only Download (1MB)
	PDF (Bab IV) 06. BAB 4.pdf Restricted to Repository staff only Download (210kB)
	PDF (Bab V) 07. BAB 5.pdf Restricted to Repository staff only Download (23kB)
	PDF (Daftar Pustaka) 08. DAFTAR PUSTAKA.pdf Download (60kB)
	PDF (Lampiran) 09. LAMPIRAN.pdf Restricted to Repository staff only Download (2MB)
	PDF (Pernyataan Publikasi Ilmiah) 01. SURAT PERNYATAAN PUBLIKASI KARYA ILMIAH.pdf Restricted to Repository staff only Download (539kB)

Abstract

The purpose of this research to analyze the quality of the product, price and promotion to the Samsung brand mobile phone purchasing decisions for students of Muhammadiyah University of Surakarta. The population in this study are all students of the Samsung mobile phone users in 2013 at the University of Muhammadiyah Surakarta, while samples in this study using simple random sampling technique with a sampling of 100 students from the existing population. Methods of data collection in this study using interviews and questionnaires. Test instrument used to test the feasibility of a statement of validity and reliability. For the method of data analysis in this study uses multiple linear analysis is reinforced by the data normality test, multicolinearity test, heteroscedasticity test and autocorrelation test, determination test, multiple linear regression, F test and t test results that show significant effect between the quality of the product ( X 1), price (X 2)and promotion (X3) on purchase decisions (Y) mobile phone brand Samsung. Keywords: Quality of product, price, promotion, purchase decision.

Item Type:	Karya ilmiah (Skripsi)
Uncontrolled Keywords:	Kualitas produk, Harga, Promosi, Keputusan pembelian
Subjects:	H Social Sciences > HB Economic Theory
Divisions:	Fakultas Ekonomi dan Bisnis > Manajemen
Depositing User:	Galih Anggarisma
Date Deposited:	03 Jul 2015 06:50
Last Modified:	09 Oct 2021 10:34
URI:	http://eprints.ums.ac.id/id/eprint/34128

Actions (login required)

View Item