Kholifatussabila, Marthatiana and , Dr. Fajar Junaedi (2026) Analisis Kampanye Muda Mendunia Respati Ardi pada Pilkada Surakarta 2024 Menggunakan Teori Dramaturgi. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research uses Erving Goffman dramaturgical theory to analyze the construction of political images in Respati Ardi’s Global Youth Campaign in the 2024 Surakarta Regional Election. Research data was collected using descriptive qualitative methods, with in depth interviews with relevant sources and analysis of content uploads on social media Instagram @respatiardi during the campaign period. The research results show that the Global Youth campaign utilizes social media as a frontstage to build the image of a candidate who is dynamic, has high enthusiasm, close to society, has cultural orientation and global vision. This strategy is symbols, emotional narrative, interaction with the community and family involvement. Findings from the backstage show a strategic planning process, which include narrative creation, crowd management, team and media coordination, and political image formation. This research shows that political images on social media are formed through an impression management process that aims to meet audience expectations and strengthen public trust.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | dramaturgy theory, political communication, frontstage, backstage, election |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | MARTHATIANA KHOLIFATUSSABILA |
| Date Deposited: | 18 Aug 2026 03:28 |
| Last Modified: | 18 Aug 2026 03:28 |
| URI: | http://eprints.ums.ac.id/id/eprint/148113 |
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