The Influence Of Brand Image, Brand Attachment, And Product Quality On Repurchase Intention Of Baskara Putra Merchandise

Shiddieqy, Muhammad Hasnan Ash and , Prof. Kussudyarsana , S.E., M.Si., Ph.D (2026) The Influence Of Brand Image, Brand Attachment, And Product Quality On Repurchase Intention Of Baskara Putra Merchandise. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the influence of brand image, brand attachment, and product quality on consumers' repurchase intention for Baskara Putra merchandise. This research was conducted on Indonesian consumers who have purchased official Baskara Putra merchandise at least once. This research method is quantitative, with a sample size of 151 respondents. The sampling technique used was purposive sampling. The data source of this research is primary data, collected through a questionnaire. The data analysis technique employed was multiple linear regression, performed using IBM SPSS software. The data analysis results show that brand image, brand attachment, and product quality have a significant positive effect on repurchase intention, with brand attachment as the most dominant predictor. The results also indicate that brand image, brand attachment, and product quality simultaneously have a significant positive effect on repurchase intention. Therefore, management should prioritize strategies that deepen emotional bonds with consumers, while future studies are recommended to incorporate additional variables to expand the research model.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Brand Image, Brand Attachment, Product Quality, Repurchase Intention.
Subjects: H Social Sciences > HD Management, Business and Labor > Management
H Social Sciences > HD Management, Business and Labor > Management > Marketing Management
Divisions: Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User: MUHAMMAD HASNAN ASH SHIDDIEQY
Date Deposited: 19 Aug 2026 06:35
Last Modified: 19 Aug 2026 06:35
URI: http://eprints.ums.ac.id/id/eprint/147855

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