Rahma, Seyska Islamida and , Dr. Rini Kuswati, S.E., M.Si, CMA (2026) The Influence of Self-Expressiveness and Environmental Commitment on Sustainable Consumption Behavior: The Mediating Role of Psychological Ownership and Social Influence Among Eco-Friendly Product Consumers. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to analyze the influence of Self-Expressiveness and Environmental Commitment on Sustainable Consumption Behavior (SCB) with Psychological Ownership and Social Influence as mediating variables. This study used a quantitative approach through a survey method by distributing questionnaires to respondents who met the research criteria. The sampling technique used purposive sampling and the data were analyzed using SEM-PLS with SmartPLS. The results showed that Environmental Commitment, Psychological Ownership, and Social Influence had a positive and significant effect on Sustainable Consumption Behavior. Self-Expressiveness had a positive effect on Psychological Ownership, while Environmental Commitment had a positive effect on Social Influence. However, Self-Expressiveness did not directly affect Sustainable Consumption Behavior. In addition, Psychological Ownership and Social Influence were proven to mediate the relationships between the research variables. This study is expected to contribute to the development of research on Sustainable Consumption Behavior and provide insights for companies and governments in improving sustainable consumption behavior.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Sustainable Consumption Behavior, Self-Expressiveness, Environmental Commitment, Psychological Ownership, Social Influence |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Management > Production management H Social Sciences > HD Management, Business and Labor > Management > Marketing Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Manajemen |
| Depositing User: | SEYSKA ISLAMIDA RAHMA |
| Date Deposited: | 05 Aug 2026 07:47 |
| Last Modified: | 05 Aug 2026 07:47 |
| URI: | http://eprints.ums.ac.id/id/eprint/146901 |
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