Representasi Resistensi Dalam Kampanye Digital "Brave Pink Hero Green" Melalui Akun Instagram @greenpeaceid

Yuniar, Amelia Raidy and , Yudha Wirawanda, S.I.Kom., M.A. (2026) Representasi Resistensi Dalam Kampanye Digital "Brave Pink Hero Green" Melalui Akun Instagram @greenpeaceid. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Social media as an arena for people to carry out digital resistance against government policies or power structures, one of which is through the Brave Pink Hero Green phenomenon. This study aims to analyze the representation of resistance in the Brave Pink Hero Green digital campaign on the Instagram account @greenpeaceid showing counter-hegemonic practices. Qualitative methods are used in this study with a critical paradigm. There are nine posts in the Brave Pink Hero Green digital campaign on the Instagram account @greenpeaceid that were selected purposively. Based on the results of Roland Barthes' semiotic analysis of visual, verbal, and audio signs in the nine posts in the Brave Pink Hero Green digital campaign, there are four resistance themes identified in the Instagram account @greenpeaceid namely resistance through the production of narratives of injustice, resistance against resistance from the authorities, resistance from gender and inclusivity, and resistance through the articulation of people's demands. These four resistance themes reflect counter-hegemonic practices from Antonio Gramsci's perspective, where civil society as a subordinate group utilizes social media to oppose the domination of power carried out by state officials and institutions through the production of counter-narratives. Thus, the Instagram account @greenpeaceid is an arena for the struggle for meaning that articulates resistance against the practice of domination power.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Representation, Digital Resistance, Roland Barthes' Semiotics, Digital Campaigns.
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media > Instagram
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	AMELIA RAIDY YUNIAR
Date Deposited:	05 Aug 2026 07:39
Last Modified:	05 Aug 2026 07:39
URI:	http://eprints.ums.ac.id/id/eprint/146859

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