Hazmy, Fatma Retha and , Dr. Dian Purworini, S.sos,MM (2026) Analisis Efektivitas Strategi Komunikasi Krisis di TikTok: Studi Kuantitatif pada Respons Pengguna Terhadap Pemberhentian Operasi TikTok Shop oleh Pemerintah. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This research is descriptive quantitative research. This study aims to determine the effectiveness of communication resilience carried out by TikTok in dealing with crises on user responses. This research uses primary data which is collected using a questionnaire. In this study researchers used descriptive quantitative analysis through univariate tests, regression analysis with the help of SPSS ver.21. The population in this study amounted to 100 respondents who were TikToksop users aged 18-35 years and domiciled in Surakarta. The results showed that the level of communication resilience of TikTok users in responding to the TikTok Shop termination crisis was high. The four indicators show an average value above 3.90, which means that the majority of respondents show resilience in accepting, understanding, and responding to crises in a healthy and adaptive manner.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Ressilience Communication,TikTok Shop, Respon Pengguna |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > Jurnalistik > Media Online H Social Sciences > HE Communications > Social Media > TikTok |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | FATMA RETHA HAZMY |
| Date Deposited: | 18 May 2026 02:12 |
| Last Modified: | 18 May 2026 02:13 |
| URI: | http://eprints.ums.ac.id/id/eprint/145578 |
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