Adhi Nugroho, Bagus and , Dewita Puspawati, S.E., M.Sc., Ak., CA. (2026) Studi Kelayakan Bisnis pada Baju Boxy sebagai Trend Fashion: Analisis Produksi, Pemasaran, dan Keuangan untuk Meningkatkan Daya Saing. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This The current unstable economic conditions in Indonesia have led to an increase in unemployment, particularly among Generation Z, most of whom are not yet fully prepared to enter the workforce. The Wirausaha Merdeka (WMK) Program serves as an initiative to provide opportunities for students to develop creativity, capacity, and independence in entrepreneurship. One of the businesses carried out by the author through this program is a Boxy T-shirt business as a fashion product that is currently trending among young people.This study aims to determine the business feasibility of the Boxy T-shirt venture based on several aspects, namely the production aspect, which includes material selection, design, screen-printing process, and product packaging. The marketing aspect covers market analysis, competitor analysis, distribution strategies, promotional strategies, and risk analysis. The financial aspect is analyzed using Break Even Point (BEP), Contribution Margin, and Payback Period calculations. The results show that the BEP is achieved at sales of 16 units, the contribution margin is Rp 6,417 per unit, and the payback period is 14,4 months. Based on the financial analysis results, the Boxy T-shirt business is considered feasible to operate and has potential for further development.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Boxy T-shirt, Production, Marketing and Financial Analysis, Competitiveness |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | BAGUS ADHI NUGROHO |
| Date Deposited: | 16 May 2026 03:20 |
| Last Modified: | 16 May 2026 03:20 |
| URI: | http://eprints.ums.ac.id/id/eprint/145484 |
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