Rozaq, Adam Maulana and , Lintang Kurniawati, S.E., M.Si. (2026) Pengaruh Digital Marketing Dan Penetapan Harga Pokok Produksi Terhadap Tingkat Pendapatan Industri Fashion Streetwear Lokal Melalui Program Wirausaha Merdeka. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The high rate of educated unemployment in Indonesia poses a significant challenge in welcoming the demographic bonus era and Society 5.0. The Wirausaha Merdeka (WMK) Program serves as a strategic solution by the Ministry of Education, Culture, Research, and Technology to equip students with entrepreneurial competencies. This study aims to describe the implementation of the WMK program at Universitas Muhammadiyah Surakarta (UMS), focusing on the local streetwear fashion industry at CV Harina Jaya Semesta. The method used involves active participation through various program stages, including workshops, internships, and an expo. The results indicate that the synergy between digital marketing strategies and efficient Cost of Goods Produced (COGP) determination is key to increasing revenue in the streetwear business. Through this program, students successfully developed structured business plans, understood production management, and fostered a genuine interest in entrepreneurship. However, this study suggests a deeper focus on financial and Intellectual Property Rights (IPR) materials, as well as improvements in the program timeline to provide participants with optimal product preparation time.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Wirausaha Merdeka, Digital Marketing, Cost of Goods Produced (COGP), Streetwear, Educated Unemployment. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Management, Business and Labor > Management > Production management H Social Sciences > HD Management, Business and Labor > Management > Marketing Management H Social Sciences > HD Management, Business and Labor > Management > Promosi > Promosi Online |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | ADAM MAULANA ROZAQ |
| Date Deposited: | 15 May 2026 10:04 |
| Last Modified: | 15 May 2026 10:14 |
| URI: | http://eprints.ums.ac.id/id/eprint/145232 |
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