Strategi Komunikasi Pemasaran pada Akun Instagram @Weddingorganizer_Rahmawati dalam Meningkatkan Brand Awareness

Marendra, Faridah Hasna and , Riski Apriliani, S.I.Kom, M.A. (2026) Strategi Komunikasi Pemasaran pada Akun Instagram @Weddingorganizer_Rahmawati dalam Meningkatkan Brand Awareness. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The business world today is in dire need of effective communication skills. Marketing communication is an effective skill in influencing consumer interest. Business organizations that require effective communication are Wedding Organizers. Wedding Organizers are services that help prospective brides and grooms plan their weddings. Rahmawati Wedding Organizer (WO) is a business organization in the form of services leading to the fields of wedding decoration, bridal makeup (MUA), single organisers to documentation. The purpose of this study is to analyze the marketing communication strategies implemented by Rahmawati Wedding Organizer to increase Brand Awareness. This study uses the Persuasive Communication theory, and uses the Integrated Marketing Communication (IMC) concept. The method used in this study by the researcher is a Qualitative method. The population of this study is the customers of Rahmawati Wedding Organizer. The data collection technique used in this study is through interviews. The results of this study show that the most effective marketing communication strategy is word of mouth. The variety of marketing communication strategies aims not only to attract potential consumers but also to create awareness, trust, and brand image..

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Marketing Communication, Brand Awareness, Wedding Organizer
Subjects: H Social Sciences > HE Communications
H Social Sciences > HE Communications > Public Relations
Divisions: Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User: FARIDAH HASNA MARENDRA
Date Deposited: 08 May 2026 07:07
Last Modified: 08 May 2026 07:07
URI: http://eprints.ums.ac.id/id/eprint/144622

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