Putra, Hafid Mahfud Yhanuar Syah and , Dr. Andika Sanjaya, S.I.Kom., M.Si. (2026) Pengelolaan Citra Diri Mahasiswi Selebgram Hijaber di Media Sosial: Studi Dramaturgi pada Penggunaan Second Account Instagram. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
Naskah Publikasi Skripsi Hafid Mahfud L100220028.pdf Download (427kB) |
|
PDF (Surat Pernyataan Publikasi)
SCAN Surat Pernyataan Publikasi.pdf Restricted to Repository staff only Download (594kB) |
Abstract
The development of social media, particularly Instagram, has created a new phenomenon in how individuals manage their self image in the digital space. This study examines how female college students who are Instagram celebrities and wear hijabs manage their self image through the use of a second Instagram account using Erving Goffman's dramaturgy theory. The method used is qualitative with a constructivist paradigm through a case study approach. Data was collected through in depth interviews, observations, and documentation of five informants who are active female students wearing hijabs and acting as Instagram celebrities. The results of the study show that the main account functions as a front stage to display an ideal image that is curated according to religious values, social norms, and personal branding demands. Conversely, the secondary account functions as a backstage to express a more authentic and free side of themselves to a limited audience. However, the backstage is not entirely free from impression management because some informants still use the close friend feature as an additional layer of privacy for the most sensitive content. These findings show that identity continues to be negotiated on both stages based on values, social relations, and the self image that one wishes to maintain, while also illustrating the complexity of the communication strategies of hijab wearing female celebrity students in balancing religious identity, professional demands, and personal expression needs.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Dramaturgy, Self Image, Second Account, Instagram, Hijab Wearing Instagram Celebrity |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media > Instagram H Social Sciences > HM Sociology H Social Sciences > HM Sociology > Masyarakat Kota H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | HAFID MAHFUD YHANUAR SYAH PUTRA |
| Date Deposited: | 23 Apr 2026 01:04 |
| Last Modified: | 23 Apr 2026 01:04 |
| URI: | http://eprints.ums.ac.id/id/eprint/144083 |
Actions (login required)
 |
View Item |
