Salsabila, Amalia and , Dr. Fajar Junaedi, S.Sos., M.Si (2025) Uses And Gratification Media Sosial X Fanbase Real Madrid @Seputarmadrid Terhadap Pemenuhan Kebutuhan Informasi Followers. Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
Template-NASPUB-Maret-2023 (3) - Copy - Copy.pdf Restricted to Repository staff only Download (757kB) |
|
PDF (Surat Pernyataan Publikasi)
Surat-Pernyataan-Publikasi.pdf Restricted to Repository staff only Download (196kB) |
Abstract
This study explores the influence of the social media account X @SeputarMadrid on the satisfaction of its followers in meeting their information needs against the backdrop of increasing dependence on social media for information consumption. Based on the Uses and Gratification theory, this study attempts to investigate how certain content dimensions influence follower satisfaction levels. A structured questionnaire was used to collect data from a purposive sample of 100 respondents using quantitative research methods to examine the relationship between content features and satisfaction outcomes. The results highlight a strong positive relationship between @SeputarMadrid content and the fulfillment of followers information needs, emphasizing the important role played by personalized material in increasing satisfaction levels. This study emphasizes the importance of producing relevant and engaging content to have a positive impact on follower satisfaction.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Media Sosial, Kepuasan Pengikut, Pemenuhan Kebutuhan Informasi, Fanbase |
| Subjects: | H Social Sciences > HE Communications H Social Sciences > HE Communications > Social Media > Twitter (X) |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | AMALIA SALSABILA |
| Date Deposited: | 24 Feb 2026 04:45 |
| Last Modified: | 24 Feb 2026 07:51 |
| URI: | http://eprints.ums.ac.id/id/eprint/143410 |
Actions (login required)
 |
View Item |
