Kuncoro, Bachtiar Tri and , Dr. Eni Setyowati, S.E., M.Si. (2026) Inovasi dan Pemasaran dalam Dunia F&B: Studi Kasus di PT Anclev Inovasi Internasional. Thesis thesis, Universitas Muhammadiyah Surakarta.
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Abstract
Higher education institutions play a role not only as a place to acquire theoretical knowledge but also to provide practical skills for students. Internships are one way to apply the theories learned in the classroom to the working world. This study aims to help students meet the internship requirements of the Wirausaha Merdeka program, understand the pre-production to production processes, the marketing system of internship partners, business ethics, and the sales systems used. The program also develops students' discipline, responsibility, independence, teamwork, and good work ethics, while training them to have a strong and professional mindset. The methods used in this internship include observation, field practice, and independent analysis. Intern students were placed in the digital marketing division of PT Anclev Inovasi Internasional from October 6 to October 24, 2022, totaling more than 70 hours. Students were involved in content creation, product promotion, and copywriting, as well as managing promotions on social media and marketplaces. The use of the Business Model Canvas (BMC) helps to understand business elements and accelerate analysis. This activity enhances teamwork, problem-solving, and communication skills, which are essential in the working world.
| Item Type: | Thesis (Thesis) |
|---|---|
| Uncontrolled Keywords: | Wirausaha Merdeka, Internship, Digital Marketing, Students |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Enterpreneurship H Social Sciences > HD Management, Business and Labor > Management > Manajemen SDM H Social Sciences > HD Management, Business and Labor > Management > Marketing Management H Social Sciences > HF Commerce > Online Business |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Ekonomi Pembangunan |
| Depositing User: | BACHTIAR TRI KUNCORO |
| Date Deposited: | 31 Jan 2026 02:25 |
| Last Modified: | 31 Jan 2026 02:25 |
| URI: | http://eprints.ums.ac.id/id/eprint/141198 |
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