Alfadilah, Nisa and , Rona Rizky Bunga Chasana, S.I.,M.A (2025) Strategi Komunikasi CSR (Corporate Social Responsibility) Klinik Gigi Gigigo Surakarta. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study aims to describe the communication strategy of Corporate Social Responsibility (CSR) implemented by Gigigo Dental Clinic in Surakarta in building relationships with the community and stakeholders. The background of this research lies in the importance of CSR communication as a means to build a positive image, enhance public trust, and ensure the sustainability of social programs. This research applied a qualitative descriptive approach, collecting data through in-depth interviews with internal and external informants, direct observations, and documentation studies. The results indicate that Gigigo Clinic employs a dialogic (two-way) communication strategy through face-to-face interactions as well as digital media such as Instagram and WhatsApp. This strategy not only delivers information but also fosters emotional closeness and community participation. The CSR programs include dental health education, free dental check-ups, and social activities that reflect the principles of sustainability, accountability, transparency, and philanthropy. Community involvement as stakeholders strengthens collaboration and supports program sustainability. Furthermore, the implementation of the Triple Bottom Line concept (people, planet, profit) demonstrates the clinic’s efforts to balance social responsibility, environmental concern, and economic continuity. The study concludes that Gigigo Clinic’s CSR communication strategy enhances its positive corporate image while increasing public awareness of dental health.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | CSR, komunikasi, stakeholder, strategi, triple bottom line |
| Subjects: | H Social Sciences > HD Management, Business and Labor > Management > Promosi > CSR (Corporate Social Responsibility) H Social Sciences > HE Communications |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | NISA ALFADILAH |
| Date Deposited: | 03 Dec 2025 06:56 |
| Last Modified: | 03 Dec 2025 06:56 |
| URI: | http://eprints.ums.ac.id/id/eprint/139861 |
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