Personal Branding Susi Pudjiastuti Pada Sosial Media "X"

Alsandi, Abrori and , Dr. Budi Santoso, S.Sos., M.Si (2025) Personal Branding Susi Pudjiastuti Pada Sosial Media "X". Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Personal branding is a process of forming public perceptions of aspects within a person and these aspects create positive perceptions from the public. This study aims to analyze Susi Pudjiastuti's personal branding on social media "X". The type of research used in this study is a qualitative research with a descriptive approach. The data used in this study consists of primary data and secondary data. Primary data in this study was obtained through interviews with informants or sources selected using a purposive sampling technique. Meanwhile, secondary data, namely information collected by researchers through other parties used to complement the primary data. The techniques used to collect data are (1) interviews, observation and documentation. The data validity technique used in this study is source triangulation. Then the data analysis technique used in this study is interactive data analysis which includes data reduction, data presentation and drawing conclusions or verification. The results of this study found that Susi Pudjiastuti's personal branding on social media "X" has been able to fulfill the concept of forming personal branding. This can be seen from the fulfillment of aspects of personal branding formation such as Authenticity, Integrity, Consistency, Specialization, Authority, Distinctiveness, Relevant and Goodwill. So it can be concluded that the personal branding built by Susi Pudjiastuti through social media "X" is a figure with a firm, brave and outspoken character in discussing national issues especially those related to maritime and the environment and dares to mention state officials including the president to review regulations that do not benefit the people.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Personal branding, media sosial “X’, Komunikas persuasif, Komunikasi digital, Komunikasi massa
Subjects:	H Social Sciences > HE Communications H Social Sciences > HE Communications > Jurnalistik > Media Online H Social Sciences > HE Communications > Social Media H Social Sciences > HE Communications > Social Media > Twitter (X)
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	ABRORI FAHRUL ALSANDI
Date Deposited:	22 Nov 2025 01:37
Last Modified:	22 Nov 2025 01:37
URI:	http://eprints.ums.ac.id/id/eprint/139814

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