Strategi Pengembangan Bisnis Berdasarkan SWOT Dan Blue Ocean Strategy

Fadhila, Muhammad Ammar and , Dinda Safitri Ramadhani, S.T., M.Eng. (2025) Strategi Pengembangan Bisnis Berdasarkan SWOT Dan Blue Ocean Strategy. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the business position and development strategy of Tankai Juice Bar using the SWOT and Blue Ocean Strategy approaches. Tankai Juice Bar is a juice bar located in Solo. Data were obtained through questionnaires, observations, and interviews. The SWOT analysis identified six key strengths, four weaknesses, four opportunities, and two threats influencing business performance. The IFE and EFE scores of 3.09 and 2.85 place Tankai Juice Bar in quadrant IV of the Internal–External matrix, indicating a grow and build strategy. The SWOT analysis produced eight strategic directions focusing on leveraging strengths to capture opportunities and enhancing innovation. Through the Blue Ocean Strategy’s Four Actions Framework, the study suggests raising product quality, customer service, and digital promotion, while creating new offerings such as community collaboration events, an online ordering system, periodic fresh fruit availability, and a customer loyalty program to strengthen competitiveness and market appeal.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Strategi Pengembangan Bisnis, Analisis SWOT, Blue Ocean Strategy
Subjects:	H Social Sciences > HD Management, Business and Labor > Management H Social Sciences > HD Management, Business and Labor > Management > Marketing Management T Technology > TI Industrial Engineering
Divisions:	Fakultas Teknik > S1 Teknik Industri
Depositing User:	MUHAMMAD AMMAR FADHILA
Date Deposited:	19 Nov 2025 09:07
Last Modified:	19 Nov 2025 09:07
URI:	http://eprints.ums.ac.id/id/eprint/139647

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