Wenang, Nugrahaning Hyang and , Rona Rizky Bunga Chasana, S.I.Kom., M.A (2025) STRATEGI KOMUNIKASI DINAS PERHUBUNGAN KOTA SURAKARTA DALAM PELAYANAN JASA MELALUI INSTAGRAM @DISHUBSURAKARTA. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
This study examines the communication strategy implemented by the Surakarta City Transportation Agency in providing services through the Instagram social media @dishubsurakarta. The background of this study is that social media has become an important means of effective, fast, and wide-reaching public communication, especially in urban transportation services. The type of approach used is descriptive qualitative, data collection techniques through in-depth interviews with Instagram account management staff and users, direct observation of Instagram activities, and documentation. Data validity was obtained using source triangulation techniques. The results of the study indicate that the communication strategy of the Surakarta City Transportation Agency through Instagram has been implemented in a structured and interactive manner in accordance with the four stages of The Circular Model of SOME (Share, Optimize, Manage, Engage). The Share stage is carried out by sharing informative, educational, and responsive content. The Optimize stage is achieved through attractive visual design and the use of Instagram features such as stories, reels, and collab posts. The Manage stage is realized through tiered content validation and account identity consistency, and the Engage stage is implemented through two-way interaction with the public through comments, DMs, and interactive quizzes. However, challenges include the consistency of admin response speed and limited utilization of other social media platforms.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | Dinas Perhubungan, Instagram, SOME, strategi komunikasi. |
| Subjects: | H Social Sciences > HE Communications |
| Divisions: | Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi |
| Depositing User: | NUGRAHANING HYANG WENANG |
| Date Deposited: | 18 Nov 2025 06:15 |
| Last Modified: | 18 Nov 2025 06:15 |
| URI: | http://eprints.ums.ac.id/id/eprint/139614 |
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