Perceived Usefulness As A Mediator: Examining Factors Influencing The Intention to Continue Using Shopeepay

Putri, Aryana and , Prof. Dr. Jati Waskito, S.E., M.Si., CHRM (2025) Perceived Usefulness As A Mediator: Examining Factors Influencing The Intention to Continue Using Shopeepay. Skripsi thesis, Universitas Muhammadiyah Surakarta.

	PDF (Naskah Publikasi) NASKAH PUBLIKASI.pdf Download (587kB)
	PDF (Halaman Depan) Halaman Depan.pdf Download (282kB)
	PDF (Bab I) BAB I.pdf Download (212kB)
	PDF (Bab II) BAB II.pdf Restricted to Repository staff only Download (292kB)
	PDF (Bab III) BAB III.pdf Restricted to Repository staff only Download (239kB)
	PDF (Bab IV) BAB IV.pdf Restricted to Repository staff only Download (411kB)
	PDF (Bab V) BAB V.pdf Restricted to Repository staff only Download (159kB)
	PDF (Daftar Pustaka) Daftar Pustaka.pdf Download (252kB)
	PDF (Lampiran) Lampiran.pdf Restricted to Repository staff only Download (700kB)
	PDF (Surat Pernyataan Publikasi) Surat Pernyataan Publikasi.pdf Download (898kB)

Abstract

This study aims to analyse the effect of Perceived Ease of Use, Perceived Enjoyment, Rewards, and Perceived Usefulness on the Intention to Continue Using the ShopeePay e-wallet, and to test the mediating role of Perceived Usefulness. Data was collected from active ShopeePay users through an online questionnaire and analysed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results showed that Perceived Ease of Use, Perceived Enjoyment, and Rewards have a significant positive effect on Perceived Usefulness. Perceived Enjoyment and Rewards have a direct positive effect on Intention to Continue Using the e-wallet, while Perceived Ease of Use has no direct effect on Intention to Continue Using the e-wallet. Mediation analysis indicates that Perceived Usefulness mediates the relationship between Perceived Ease of Use, Perceived Enjoyment, and Rewards on Intention to Continue Using the e-wallet, with a partial mediation role on Perceived Ease of Use and Rewards, and full mediation on Perceived Enjoyment.The novelty of this study lies in integrating enjoyment and reward dimensions simultaneously into the analysis of continuance intention for an e-wallet platform, while also clarifying the nuanced mediating role of Perceived Usefulness. Unlike most prior e-wallet research that primarily emphasizes trust, security, or perceived ease of use, this study highlights how hedonic value (enjoyment) and extrinsic motivation (rewards) interact with perceived usefulness to sustain user retention. These findings confirm that perceived benefits and reward incentives are key factors in retaining ShopeePay users, while ease of use influences intention indirectly through perceived benefits. This research provides practical implications for e-wallet service providers to enhance Perceived Usefulness through user-friendly application design, attractive and relevant rewards, and a pleasant transaction experience.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	ShopeePay, e-wallet, intention to continue use, perceived usefulness, perceived ease of use, perceived enjoyment, rewards, PLS-SEM.
Subjects:	H Social Sciences > HD Management, Business and Labor > Management H Social Sciences > HD Management, Business and Labor > Management > Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	ARYANA PUTRI
Date Deposited:	17 Nov 2025 07:14
Last Modified:	17 Nov 2025 07:14
URI:	http://eprints.ums.ac.id/id/eprint/139346

Actions (login required)

View Item