Strategi Penjualan Produk Kecantikan Sr12 Di Klaten Dengan Pemanfaatan Live Streaming

Zuraida, Qonita Binti and , Muhamad Fahmi Johan Syah, Ph.d (2025) Strategi Penjualan Produk Kecantikan Sr12 Di Klaten Dengan Pemanfaatan Live Streaming. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine the sales strategy for SR12 beauty products in Klaten Regency by utilizing live streaming as a digital sales medium. In today's era of digitalization, the use of live streaming has become an effective strategy to increase sales by enhancing direct interaction between sellers and buyers. This study employs a qualitative approach, with data collected through in depth interviews, observations, and documentation of the main SR12 distributor in Klaten. The results show that the sales strategy through live streaming is able to increase consumer interest and trust in SR12 products. The strategies implemented include determining the right time for live broadcasts, 1 having a communicative host, and presenting educational and interesting content about SR12 products. Factors supporting the success of this strategy include two-way interaction with consumers and consistency in scheduling broadcasts. The inhibiting factors included technical constraints such as internet connection and a lack of human resources to manage the live broadcast. This research reinforces the theory of digital sales and marketing which statesthat live streaming based strategies can increase consumer engagementand accelerate the purchasing decision process. Practical implications ForSR12 partners in Klaten, live streaming can be used as a strategy toincrease sales and build consumer loyalty.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Sales Strategy, live streaming, SR12, Klaten
Subjects:	H Social Sciences > HD Management, Business and Labor > Management > Marketing Management E Education > Education (General)
Divisions:	Fakultas Keguruan dan Ilmu Pendidikan > S1 Pendidikan Akuntansi
Depositing User:	QONITA BINTI ZURAIDA
Date Deposited:	18 Nov 2025 02:26
Last Modified:	18 Nov 2025 02:26
URI:	http://eprints.ums.ac.id/id/eprint/139334

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