Analisis Kualitas Layanan, Citra Destinasi, dan Aksesibilitas dalam Membangun Kepuasan, Loyalitas, dan Word of Mouth Wisatawan di Desa Wisata Waerebo

Husna Ramadhani, Dhiya Ul and -, Prof. M. Farid Wajdi, M.M., Ph.D and -, Kussudyarsana, S.E., M.Si., (2025) Analisis Kualitas Layanan, Citra Destinasi, dan Aksesibilitas dalam Membangun Kepuasan, Loyalitas, dan Word of Mouth Wisatawan di Desa Wisata Waerebo. Thesis thesis, Universitas Muhammadiyah Surakarta.

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Abstract

ANALYSIS OF SERVICE QUALITY, DESTINATION IMAGE, AND ACCESSIBILITY IN BUILDING TOURIST SATISFACTION, LOYALTY, AND WORD OF MOUTH IN WAEREBO TOURISM VILLAGE This study aims to analyze the influence of service quality, destination image, and accessibility on tourist satisfaction and their impact on tourist loyalty and word of mouth (WOM) in Waerebo Tourism Village. Waerebo Village, as a culture-based tourism destination, has main attractions such as the traditional Mbaru Niang houses, local traditions, and natural beauty. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to 153 tourists visiting Waerebo Village. The data analysis technique used is Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that service quality, destination image, and accessibility have a positive and significant effect on tourist satisfaction. Tourist satisfaction also has a positive and significant impact on loyalty and WOM. Additionally, this study finds that tourist satisfaction mediates the relationship between service quality, destination image, and accessibility with loyalty and WOM.

Item Type:	Thesis (Thesis)
Uncontrolled Keywords:	service quality, destination image, accessibility, tourist satisfaction, loyalty, word of mouth, Waerebo Tourism Village
Subjects:	H Social Sciences > HB Economic Theory H Social Sciences > HD Management, Business and Labor > Management > Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > S2 Manajemen
Depositing User:	DHIYA UL HUSNA RAMADHANI
Date Deposited:	18 Oct 2025 02:23
Last Modified:	18 Oct 2025 02:23
URI:	http://eprints.ums.ac.id/id/eprint/138949

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