Pengaruh Terpaan Media Sosial Youtube Radio Tempur Terhadap Minat Menonton Mixed Martial Arts Di Mola Tv (Survei Terhadap Subscribers Radio Tempur)

Maulana, Ahmad Zaki and , Agus Triyono, S.Sos., M.SI. (2025) Pengaruh Terpaan Media Sosial Youtube Radio Tempur Terhadap Minat Menonton Mixed Martial Arts Di Mola Tv (Survei Terhadap Subscribers Radio Tempur). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

Mixed Martial Arts (MMA) is a sport that is experiencing rapid growth in popularity. On social media, especially YouTube, this popularity can be seen from the many channels that discuss this sport, one of which is Radio Tempur which actively presents various content about MMA, especially the international event Ultimate Fighting Championship (UFC). However, unlike other sports which are easy to watch on national television, MMA still faces obstacles related to broadcast regulations, this causes access to broadcasts of this sport to be very limited. As a result, fans have to use paid streaming platforms to watch MMA matches live. Based on this background, this research aims to find out whether exposure to YouTube Radio Tempur media can influence interest in watching MMA on Mola TV. This research uses the Uses and Effects theory and the method is explanatory quantitative. The sample in this study was 100 people who were subscribers to Radio Tempur. From the test results, it was found that the hypothesis was accepted, while the coefficient of determination was 0.703, which means that exposure to YouTube Radio Tempur social media had a significant effect of 70.3%, while the remaining 29.7% was influenced by other variables not discussed in this research.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Terpaan Media, YouTube, Minat Menonton, Mixed Martial Arts.
Subjects: H Social Sciences > HE Communications
Divisions: Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User: AHMAD ZAKI MAULANA
Date Deposited: 16 Aug 2025 02:05
Last Modified: 16 Aug 2025 02:05
URI: http://eprints.ums.ac.id/id/eprint/137951

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