Strategi Komunikasi Csr Dalam Membangun Citra Pltu Rembang Di Desa Pangkalan

Imama, Septina Anggreani and , Rona Rizkhy Bunga Chasana, S.I.Kom, M.A (2025) Strategi Komunikasi Csr Dalam Membangun Citra Pltu Rembang Di Desa Pangkalan. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study examines the communication strategy of Corporate Social Responsibility (CSR) implemented by PLTU Rembang in building the company's image among the residents of Pangkalan Village. The research employs a qualitative method with a descriptive approach, using in-depth interviews and observations as data collection techniques. This study is based on stakeholder theory and applies Carroll’s Pyramid of CSR as well as the Triple Bottom Line concept to understand the implementation of PLTU’s CSR programs in Pangkalan Village. The findings indicate that PLTU Rembang adopts a dialogic communication strategy, or two-way communication, to foster good relationships with the community, particularly with the target beneficiary groups. The company also directly involves stakeholders in the execution of CSR programs. Communication is carried out directly through regular monthly meetings and digitally via WhatsApp. This communication strategy has successfully helped build PLTU Rembang’s image in Pangkalan Village, as evidenced by the community’s positive reception of the CSR programs and their active participation. The study concludes that the success of CSR communication in building a company's image depends not only on the implementation of the programs but also on a communication strategy that is open, transparent, and aligned with the principles of corporate social responsibility.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	strategi komunikasi CSR, citra perusahaan, teori stakeholder, piramida Carroll, triple bottom line
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	SEPTINA ANGGREANI IMAMA
Date Deposited:	06 Aug 2025 04:11
Last Modified:	06 Aug 2025 04:11
URI:	http://eprints.ums.ac.id/id/eprint/137147

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