Analisis Resepsi Terhadap Budaya Patriarki Dalam Serial Merajut Dendam

Dewi, Rosa Trianda and , Arif Surya Kusuma, S.I.Kom., M.A (2025) Analisis Resepsi Terhadap Budaya Patriarki Dalam Serial Merajut Dendam. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to determine how audiences perceive the patriarchal culture depicted in the Merajut Dendam series. This research is important to provide a new perspective on how viewers respond to films that raise gender issues, particularly patriarchy. The researcher applied a descriptive qualitative approach with Stuart Hall's reception analysis through the encoding and decoding model. Data collection techniques involved interviews with five informants selected based on specific criteria. The results of the study revealed three positions of meaning: dominant, negotiation, and opposition. Of these three positions, the opposition position was dominant, with most informants rejecting narratives that place women in subordinate positions. In the negotiation position, informants did not fully accept or reject messages containing patriarchal content. Meanwhile, the dominant position reflects full acceptance of the patriarchal aspects in the Merajut Dendam series. These differences in acceptance are influenced by the individual experiences, family, religion, social and cultural backgrounds, and media consumption of each informant. Additionally, gender and marital status also influence the informants' perspectives.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Analisis Resepsi, Budaya Patriarki, Film Serial
Subjects:	H Social Sciences > HE Communications
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	ROSA TRIANDA DEWI
Date Deposited:	06 Aug 2025 02:13
Last Modified:	06 Aug 2025 02:13
URI:	http://eprints.ums.ac.id/id/eprint/137103

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