Safitri, Nindya Shehan and , Zahrotul Uyun, M.Si,Psi (2025) Hubungan Shopping Lifestyle Dan Harga Diri Dengan Pembelian Impulsif Produk Fashion Pada Mahasiswa Pengguna Tiktokshop. Skripsi thesis, Universitas Muhammadiyah Surakarta.
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Abstract
The ease of internet access today has opened up vast opportunities in the process of buying and selling products. The convenience of online shopping can now lead to impulsive buying behavior. Various factors influence impulsive purchases, such as shopping lifestyle and self-esteem. This study aims to examine the relationship between shopping lifestyle and self-esteem with impulsive purchasing of fashion products among student users of TikTokshop at X University. The method used is quantitative with a correlational approach, involving 181 respondents selected through purposive sampling. Data analysis was performed using multiple linear regression to test the hypotheses. The results of this study found a correlation between shopping lifestyle and self esteem with impulsive buying (effective contribution value 17%). Meanwhile, there is a significant positive correlation between shopping lifestyle and impulsive buying (p = 0.00; p < 0.01), as well as a significant negative correlation between self-esteem and impulsive buying (p = 0.003; p < 0.01). Most respondents are in the moderate category in impulsive buying, shopping lifestyle, and self esteem. These findings confirm that students with a high shopping lifestyle tend to be more impulsive in their shopping, while students with high self-esteem are more cautious in their buying decisions.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | impulsive buying, shopping lifestyle, self-esteem |
| Subjects: | B Al Islam; Pcychology; Philosophy; Religion > BB Psychology B Al Islam; Pcychology; Philosophy; Religion > BB Psychology > BB3 Personality Psychology B Al Islam; Pcychology; Philosophy; Religion > BB Psychology > BB4 Educational Psychology B Al Islam; Pcychology; Philosophy; Religion > BB Psychology > BB7 Comparative Psychology H Social Sciences > HE Communications > Social Media > Tik Tok |
| Divisions: | Fakultas Psikologi > S1 Psikologi |
| Depositing User: | NINDYA SHEHAN SAFITRI |
| Date Deposited: | 29 Jul 2025 02:59 |
| Last Modified: | 10 Sep 2025 03:41 |
| URI: | http://eprints.ums.ac.id/id/eprint/136455 |
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