Pengaruh Personal Branding Praz Teguh Terhadap Loyalitas Penonton Gen Z Solo Raya Pada Podcast Warung Kopi (PWK)

Adisty, Rosalina and , Lelita Azaria Rahmadiva, S.I.Kom., M.Sc. (2025) Pengaruh Personal Branding Praz Teguh Terhadap Loyalitas Penonton Gen Z Solo Raya Pada Podcast Warung Kopi (PWK). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to examine the influence of Personal Branding Praz Teguh on the loyalty of the Solo Raya Gen Sudder at Podcast Warung Coffee (PWK). Using the Kauntitative approach, this research collects data from respondents who are the Solo Raya Gen Solo PWK audience. The results showed that there was an influence on Personal Branding Praz Teguh on the loyalty of the Solo Raya Gen Gen audience on PWK. Percentage of the effect of 50.1% and the rest is enchanted by other factors that are not examined in this study. The most influential Element of Personal Brand Praz Branding is the element of style and the average audience of PWK Gen Z Solo Raya is at the level of affective loyalty. This shows that Personal Branding Praz Teguh is a factor in forming the loyalty of PWK Gen Z audience in Solo Raya.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Personal Branding, Loyality, Gen Z, Podcast Warung Kopi
Subjects:	H Social Sciences > HT Communities. Classes. Races T Technology > T Technology (General) T Technology > TZ Technical Information
Divisions:	Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User:	ROSALINA ADISTY
Date Deposited:	22 Jul 2025 03:40
Last Modified:	06 Sep 2025 03:28
URI:	http://eprints.ums.ac.id/id/eprint/136199

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