Perilaku Orang-Orang dalam Membeli Tiket Online Coldplay Menggunakan Teori Perbandingan Sosial (Social Comparison Theory)

Maheswara, Rasendriya Putra and , Dr. Dian Purworini, S.Sos., M.M (2025) Perilaku Orang-Orang dalam Membeli Tiket Online Coldplay Menggunakan Teori Perbandingan Sosial (Social Comparison Theory). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to examine individual behavior in purchasing Coldplay concert tickets online using the social comparison theory framework. Social comparison theory states that individuals naturally compare themselves to others to assess their social position, satisfaction, and choices. In the context of purchasing concert tickets, this form of comparison can be seen from considerations of ticket prices, seating positions or quality, ease of access when ticket sales open, to how others share their experiences on social media. The FOMO (Fear of Missing Out) phenomenon also strengthens the urge to participate in purchasing tickets, despite high prices or tight competition. This study uses an in-depth interview method with several informants involved in the Coldplay ticket purchasing process. The results of the analysis show that social pressure, peer influence, and representation on social media play a major role in shaping purchasing decisions. Thus, social comparison theory is proven to be relevant in understanding popular culture consumption behavior in the digital era.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: consumer behavior, concert tickets, coldplay, social comparison theory, online ticket purchasing
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HE Communications
Divisions: Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User: RASENDRIYA PUTRA MAHESWARA
Date Deposited: 28 May 2025 07:29
Last Modified: 28 May 2025 07:29
URI: http://eprints.ums.ac.id/id/eprint/135251

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