Strategi Komunikasi Satpol PP Kabupaten Demak Dalam Membentuk Citra Positif Organisasi

Wardana, Gilang Wisnu and , Riski Apriliani, S.I.Kom, M.A (2025) Strategi Komunikasi Satpol PP Kabupaten Demak Dalam Membentuk Citra Positif Organisasi. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

The formation of an organizational image is an important aspect that influences public perception, trust, and support. The Satpol PP (Public Order Enforcement) of Demak Regency is an institution responsible for enforcing regional regulations, which also acts as a communicator, mediator, and facilitator in efforts to build a positive image through various communication strategies. This study aims to analyze the communication strategies implemented by Satpol PP Demak in shaping its positive organizational image. The research uses a qualitative method with a case study approach. Data collection was conducted through observation, in-depth interviews, literature studies, and documentation to obtain comprehensive information. Data analysis was performed using the Miles & Huberman model, with purposive sampling and data validation through source triangulation. The results of the study indicate that Satpol PP Demak has implemented communication strategies through digital media, direct communication, and collaboration with other institutions. These strategies have been quite effective in building a positive organizational image. Therefore, improvements are needed in message consistency and targeting specific groups to make the communication strategies more sustainable and easily understood by the public.

Item Type: Thesis (Skripsi)
Uncontrolled Keywords: Communication, Communication Strategy, Positive Image, Satpol PP
Subjects: H Social Sciences > HE Communications
Divisions: Fakultas Komunikasi dan Informatika > S1 Ilmu Komunikasi
Depositing User: GILANG WISNU WARDANA
Date Deposited: 07 May 2025 06:45
Last Modified: 07 May 2025 06:45
URI: http://eprints.ums.ac.id/id/eprint/134351

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