Pengaruh Store Atmosphere Dan Service Quality Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Kasus di Unknown Coffe Kartasura)

Hanarko, Fitra Yoga and , Dr. Lukman Hakim, S.E., M.Si. (2024) Pengaruh Store Atmosphere Dan Service Quality Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Mediasi (Studi Kasus di Unknown Coffe Kartasura). Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the effect of Store Atmosphere and Service Quality on Customer Loyalty with Customer Satisfaction as a Mediating Variable Case Study at Unknown Coffee Kartasura. The type of research used in this research is a quantitative method. The population in this study were UMS students and those who had visited Unknown coffee Surakarta. The data collection method used in this research is by distributing questionnaires. The questionnaire was made using a Likert scale format. The number of respondents used in this study were 152 respondents. The data analysis technique in this study used Partial Least Square (PLS) with the help of SMARTPLS software. PLS-SEM analysis consists of two Outer model and Inner model. The results showed that customer satisfaction mediates the relationship between the influence of Store atmosphere and Service Quality on customer loyalty partially.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Store Atmosphere, Service Quality, Customer; Satisfaction, Customer Loyalty.
Subjects:	H Social Sciences > HD Management, Business and Labor > Management H Social Sciences > HD Management, Business and Labor > Management > Marketing Management
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Manajemen
Depositing User:	FITRAYOGA HANARKO
Date Deposited:	26 Feb 2025 06:12
Last Modified:	26 Feb 2025 06:12
URI:	http://eprints.ums.ac.id/id/eprint/132622

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