Proses Peningkatan Keterampilan Digital Marketing Mahasiswa Melalui Program Studi Independen Bersertifikat MBKM dan Ujian Sertifikasi Kompetensi BNSP

Pamungkas, Muhammad Bagus Aji and , Kurnia Rina Ariani, S.E., Ak., M.Acc. (2025) Proses Peningkatan Keterampilan Digital Marketing Mahasiswa Melalui Program Studi Independen Bersertifikat MBKM dan Ujian Sertifikasi Kompetensi BNSP. Skripsi thesis, Universitas Muhammadiyah Surakarta.

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Abstract

This study aims to analyze the process of improving students' digital marketing skills through the Certified Independent Study Program (MSIB) as part of the Merdeka Belajar Kampus Merdeka (MBKM) program and the competency certification exam organized by the National Professional Certification Agency (BNSP). The research method uses a qualitative descriptive approach with data obtained from the experiences of students who take part in this program. The results show that the MSIB program provides practical experience that contributes significantly to the mastery of technical skills, such as SEO, social media-based marketing strategies, and marketing data analysis. Competency certification from BNSP also plays an important role in enhancing students' professional credibility in the world of work. This research highlights the importance of integration between industry-based learning and competency certification in preparing students to face the challenges of a dynamic world of work.

Item Type:	Thesis (Skripsi)
Uncontrolled Keywords:	Peningkatan Keterampilan, Badan Nasional Sertifikasi Profesional (BNSP), Sertifikasi Kompetensi, Digital Marketing, Merdeka Belajar Kampus Merdeka (MBKM), Program Studi Independen Bersertifikat.
Subjects:	H Social Sciences > HD Management, Business and Labor > Market Place/Business Online H Social Sciences > HF Commerce H Social Sciences > HF Commerce > Accounting
Divisions:	Fakultas Ekonomi dan Bisnis > S1 Akuntansi
Depositing User:	MUHAMMAD BAGUS AJI PAMUNGKAS
Date Deposited:	17 Feb 2025 01:40
Last Modified:	17 Feb 2025 01:40
URI:	http://eprints.ums.ac.id/id/eprint/132475

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