Safitri, Fany Aulia Riskia and , Erma Setiawati, Dr., Akt., M.M (2025) Implementasi Kualitas Produk, Kualitas Layanan, Harga, Dan Kepuasan Pelanggan Terhadap Minat Beli Ulang Konsumen Pada UMKM Berbasis Sembako (Studi Kasus Pada UD Dua Putra Desa Semampir Kab. Blora Jawa Tengah). Skripsi thesis, Universitas Muhammadiyah Surakarta.
![[img]](https://eprints.ums.ac.id/style/images/fileicons/application_pdf.png) |
PDF (Naskah Publikasi)
NASPUB FANY.pdf Download (143kB) |
|
PDF (Halaman Depan)
HALAMAN DEPAN FANY.pdf Download (484kB) |
|
PDF (Bab I)
BAB 1 FANY.pdf Download (169kB) |
|
PDF (Bab II)
BAB 2 FANY.pdf Restricted to Repository staff only Download (247kB) |
|
PDF (Bab III)
BAB 3 FANY.pdf Restricted to Repository staff only Download (304kB) |
|
PDF (Bab IV)
BAB 4 FANY.pdf Restricted to Repository staff only Download (353kB) |
|
PDF (Bab V)
BAB 5 FANY.pdf Restricted to Repository staff only Download (151kB) |
|
PDF (Daftar Pustaka)
DAFTAR PUSTAKA FANY.pdf Download (230kB) |
|
PDF (Lampiran)
LAMPIRAN FANY.pdf Restricted to Repository staff only Download (744kB) |
|
PDF (Surat Pernyataan Publikasi)
Surat-Pernyataan-Publikasi FANY.pdf Restricted to Repository staff only Download (189kB) |
Abstract
This study aims to analyze the impact of product quality, service quality, price, and customer satisfaction on consumer repurchase intention at UD Dua Putra, an MSME in Semampir Village, Blora Regency. This research uses a quantitative approach with a survey method. Data were collected through a questionnaire distributed to 84 respondents, with 78 valid data points for analysis. The analytical technique used is multiple linear regression with partial tests (t-test) and coefficient of determination (R²). The results show that product quality and customer satisfaction significantly influence repurchase intention, while service quality and price do not have a significant effect. The R² value of 0.78 indicates that 78% of the repurchase intention variable is explained by the variables in this study, while the remaining 22% is explained by other factors. This study provides recommendations to UD Dua Putra to continuously improve product quality and customer satisfaction to enhance consumer loyalty.
| Item Type: | Thesis (Skripsi) |
|---|---|
| Uncontrolled Keywords: | product quality, service quality, price, customer satisfaction, repurchase intention, MSME. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economic Development > UMKM H Social Sciences > HF Commerce > Accounting |
| Divisions: | Fakultas Ekonomi dan Bisnis > S1 Akuntansi |
| Depositing User: | FANY AULIA RISKIA SAFITRI |
| Date Deposited: | 10 Feb 2025 01:07 |
| Last Modified: | 11 Sep 2025 03:28 |
| URI: | http://eprints.ums.ac.id/id/eprint/131615 |
Actions (login required)
 |
View Item |
